SUNIL YU
Bizarre Blizzard
FY23 MAC Holiday Collection
This is MAC's 2023 holiday season project, [Bizarre Blizzard]. As the name "Bizarre" suggests, it is a project with a concept of a strange and mysterious winter on the beach.
First, I was in charge of the launch display, which marks the beginning of the season. On the existing structure of approximately 9.3 inches wide and 8 inches deep, I placed the season's representative products, glitter lip gloss and primer, at the center, creating a visual effect as if the products were
placed on icebergs through double-layer work. Considering the order of customers' makeup application, the remaining products were arranged accordingly, using pigment images in the areas where the products were displayed.
Next, I worked on the Sephora display in Canada. Based on the existing structure provided by Sephora, the top platform utilized the provided lighting to emphasize silver hologram structures. On the second and third platforms, product introduction texts and Before & After images were actively used to influence sales.
DTO (Design Turnover)
Prop Detail DTO (Design Turnover)
